Stefanie Daneau

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Google Sees The Future In Shopping and Shifts Accordingly

Google is expanding its integration to make it convenient for e-commerce companies to use Google shopping in preparation for the upcoming holiday season. Google recently announced direct integration with Shopify, and now they are expanding to WooCommerce, GoDaddy, and Square. This means that brands selling in the online retail space can integrate with Google Shopping …

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PepperGang Employee exploring video marketing

Video Marketing Will Continue to Dominate This Year and Beyond, Here’s Why.

Video marketing allows companies to make a unique connection with their audience or potential customers. The way streaming video content engages audiences, creates a connection, entertains, and inspires, is unique compared to any other format. Streaming video has grown in usage over the years. However, there is something about this year that makes us feel …

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Pepper Gang and Google Discuss Holistic Marketing in Exclusive Interview [Video] featured image

Pepper Gang and Google Discuss Holistic Marketing in Exclusive Interview [Video]

Earlier this year, Pepper Gang’s very own co-founder and Director of Business Development, Stefanie Daneau, was interviewed by Diana Devlin at Google’s NYC headquarters. While chatting with Devlin, an Agency Development Manager at Google, Stefanie discusses holistic marketing strategy and how we utilize the approach at Pepper Gang. Let’s run through a brief synopsis of …

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behavioral science

Behavioral Science and Marketing: Shifting Your Strategies

What Is Behavioral Science? Behavioral Science allows us to track down, analyze, and understand our decision-making process. We analyze the criteria by focusing on physiological and economic perspectives. Marketing activities, either directly or indirectly influence your buying decisions. Think about when you pick up that shirt in a store. You ponder on whether on not …

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