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leader integrated marketing

Become a Leader By Utilizing Integrated Marketing

Research on Integrated Marketing Recently, Bain & Company partnered with Google to research what sets marketing leaders (the top 20% in a composite score of revenue and market share growth) aside from “laggards.” The results very much have to do with what I mentioned above: delivering your brand’s message to the correct audience at the perfect …

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digital marketing

Five Reasons Digital Marketing Trumps Traditional Marketing 

Marketing has evolved over the past twenty years. Traditional marketing was defined by television ads, newspaper ads, magazine ads, and billboards. Digital marketing, on the other hand, involves website design, search engine optimization, paid advertising, social media, online video content, email marketing and more. We reveal five reasons why digital marketing may be a better …

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reputation management hacks

7 Reputation Management Hacks for Your Business

Your business’s reputation is reliant on its approach to digital conversations surrounding your brand. Just a few bad reviews can deter potential customers from buying your products or using your services. Reputation management is the optimal way to ensure your business’s digital position remains distinguished among new and returning customers. Our 7 favorite reputation management …

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