Marketing Articles & Industry Updates

Pepper Gang and Google Discuss Holistic Marketing in Exclusive Interview [Video]

Earlier this year, Pepper Gang’s very own co-founder and Director of Business Development, Stefanie Daneau, was interviewed by Diana Devlin at Google’s NYC headquarters. While chatting with Devlin, an Agency Development Manager at Google, Stefanie discusses holistic marketing strategy and how we utilize the approach at Pepper Gang. Let’s run through a brief synopsis of …

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Behavioral Science and Marketing: Shifting Your Strategies

Digital Marketing, Editors Pick / By Stefanie Daneau

What Is Behavioral Science? Behavioral Science allows us to track down, analyze, and understand our decision-making process. We analyze the criteria by focusing on physiological and economic perspectives. Marketing activities, either directly or indirectly influence your buying decisions. Think about when you pick up that shirt in a store. You ponder on whether on not …

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The Rise of Video Content and How We Relate

Pepper Talks, Videos / By Pepper Gang Marketing

In recent years, there’s been a drastic shift in the world of video. How people engage with video content has completely changed. In this article, we’ll see how advertisers can adapt their video marketing strategies to fit the current climate. Access has changed It’s a difference in consumer behavior. Not only how we view, …

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Measure and Engage Better With a Holistic Marketing Approach

Digital Advertising, Digital Marketing / By Stefanie Daneau

First, let us start by telling you a little about what we mean by a holistic approach. A holistic marketing approach is a strategy that focuses on the business and results as a whole – rather than each isolated area — designed as a true marketing mix of channels. We evaluate it on a higher …

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The Future of Video Marketing

Digital Marketing, Video Marketing / By Pepper Gang Marketing

“Video is a megatrend; in a decade, video will look like as big a shift in the way we share and communicate as mobile has been.” Mark Zuckerberg, Co-founder & CEO of Facebook As marketers, a big part of our job is to find new ways to communicate with our audience. It is with that …

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The-Way-to-Grab-a-Millennial’s-Attention-Influencer-Marketing-1

The Complete Guide to Grabbing a Millennial’s Attention: Influencer Marketing

Digital Advertising, Digital Marketing / By Pepper Gang Marketing

With the option to skip ads and mute the TV, it’s next to impossible to get Millennials to listen. However, there is one one thing that always grabs their attention: influencer marketing. These are people that they follow, like and tweet about. They run blogs and YouTube channels that have viewerships that blow some of the …

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Is Google Ads Stealing Your Money?

Digital Advertising, Google Updates / By Oz Ahmad

Theft is a pretty serious allegation, especially when its Google AdWords. Is Google stealing your money? We take an in-depth look at what really goes on behind the scenes in an AdWords account.

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