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Pepper Gang and Google Discuss Holistic Marketing in Exclusive Interview [Video] featured image

Pepper Gang and Google Discuss Holistic Marketing in Exclusive Interview [Video]

Earlier this year, Pepper Gang’s very own co-founder and Director of Business Development, Stefanie Daneau, was interviewed by Diana Devlin at Google’s NYC headquarters. While chatting with Devlin, an Agency Development Manager at Google, Stefanie discusses holistic marketing strategy and how we utilize the approach at Pepper Gang. Let’s run through a brief synopsis of …

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social media agency

Why You Should Hire a Social Media Agency

It’s no surprise that social media runs today’s world. Whether it’s the Kardashians on Instagram, your grandmother on Facebook, or your boss on Twitter, just about every person, company, and product is updating their social media every hour of the day. And this can be an incredibly powerful form of communication if appropriately utilized. Part …

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behavioral science

Behavioral Science and Marketing: Shifting Your Strategies

What Is Behavioral Science? Behavioral Science allows us to track down, analyze, and understand our decision-making process. We analyze the criteria by focusing on physiological and economic perspectives. Marketing activities, either directly or indirectly influence your buying decisions. Think about when you pick up that shirt in a store. You ponder on whether on not …

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The Complete Guide to Grabbing a Millennial’s Attention: Influencer Marketing

With the option to skip ads and mute the TV, it’s next to impossible to get Millennials to listen. However, there is one one thing that always grabs their attention: influencer marketing. These are people that they follow, like and tweet about. They run blogs and YouTube channels that have viewerships that blow some of the …

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