Revisiting the Buyer Journey, Oz offers a different perspective on ways you can build your audience. Yet, Oz explains that in order to build your audience, you must first understand who your audience is. In this episode, Oz explains how Keyword Searching can assist you in the process of knowing your audience. The first tip provided focuses on using Google search, as the site helps companies learn what type of things their specified audience is searching for, as well as how they interact with search engines. By focusing on reach and interest, there are four general concepts surrounding keywords used; which involve what brands consumers are searching for, what kind of products and services they like, and who your competitors are in these categories. Find out how to find the right keywords in the video below and get started on finding the right keywords for your audience today!
Understanding Your Audience on Keyword Searching
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