Call To Action A call to action brings people into the purchase funnel, it directs them on what to do next. People don’t want to have to think about what you want them to do, we need to tell them instead. Calls to action need to be chosen based on your goals. Using the correct …
PPC, or pay-per-click, can be used to develop a powerful digital marketing strategy that ties your Google ads to search keywords. As users search these keywords, your company’s ads appear on relevant Search Engine Results Pages (SERPs). One of the most appealing features of PPC: you reach people at the exact moment of their search …
Being recognized as a Google Partner or Google Ads-certified agency means that digital marketing professionals can access training, advice, and advanced account or analytics support directly from Google. When a company joins the program, its employees complete a certification process in at least two different areas of specialization: Google Ads Fundamentals Search Advertising Display Advertising …
How a Google Ads Agency Can Amplify Your Success Read More »
Knowing how and when to spend your digital marketing budget are never easy decisions. There are so many platforms and options available that even sorting through the list of possibilities can feel daunting, especially when so much is riding on the choice you make. And with the holiday season turned topsy-turvy by the pandemic, record-setting …
