Google Updates

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Google Sees The Future In Shopping and Shifts Accordingly

Google is expanding its integration to make it convenient for e-commerce companies to use Google shopping in preparation for the upcoming holiday season. Google recently announced direct integration with Shopify, and now they are expanding to WooCommerce, GoDaddy, and Square. This means that brands selling in the online retail space can integrate with Google Shopping …

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Become a Leader By Utilizing Integrated Marketing

Research on Integrated Marketing Recently, Bain & Company partnered with Google to research what sets marketing leaders (the top 20% in a composite score of revenue and market share growth) aside from “laggards.” The results very much have to do with what I mentioned above: delivering your brand’s message to the correct audience at the perfect …

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