Blog

digital marketing

Five Reasons Digital Marketing Trumps Traditional Marketing 5 min read

Marketing has evolved over the past twenty years. Traditional marketing was defined by television ads, newspaper ads, magazine ads, and billboards. Digital marketing, on the other hand, involves website design, search engine optimization, paid advertising, social media, online video content, email marketing and more. We reveal five reasons why digital marketing may be a better decision for brands trying to compete in the online space.

Target Audiences With Precision

Did you know that the first digital marketing trumps traditional marketingand possibly most important step to any marketing campaign involves defining a target audience? This is critical to ensuring your campaign’s success. With traditional advertising, a business or agency would simply have to decide which television stations, newspapers, or magazines to target.

To target the affluent, they could advertise in a golf magazine, or a Yacht magazine, or the Wall Street Journal. Perhaps you could target the elderly by advertising in a senior citizen-focused magazine.

You could target men on a sports channel on television. Targeting audiences in this manner was imprecise and difficult.

Digital marketing makes it far easier to target an audience with precision. Companies such as Google and Facebook have a tremendous amount of personal data for each of their users. They often know the following for each of their user’s:

  • Age
  • Gender
  • Occupation
  • Income
  • Birthday
  • Marital Status
  • Anniversary Date
  • Taste in music
  • Taste in movies
  • Interests
  • Online behaviors

Digital advertising also allows your business to target consumers during life events including marriage, birthdays, and anniversaries. It allows you to target users by marital status, and by occupation. By targeting an audience with precision, a business can maximize its return on advertising spend.

Upscale Your Marketing Quickly

digital marketing trumps traditional marketingWith traditional marketing, businesses would have to make marketing decisions months, or even a year in advance. With the Yellow Pages, for example, a business would have to decide each year whether to have a large ad, a small ad, or a text ad. The business would have to decide whether to pay more to be on the cover, or whether to have additional color to the ad. The business would not be able to change its ad until the following year when the next edition came out. The same holds true, albeit to a lesser extent for magazines, newspapers, and television advertisements.

With digital advertising, a business can choose to increase or decrease its advertising budget every day. If the business is doing well, it can increase its marketing budget with just a few keystrokes. If a business is so busy that it can no longer handle new business it can decrease or pause its online advertising.

Change Your Marketing On The Fly

digital marketing trumps traditional marketingAs often noted, targeting the right audience is critical. But as campaigns run, audiences can change. With traditional marketing, messages can’t be altered to follow potential changes.

With digital advertising, on the other hand, you can change ads on the fly. You can change your slogan, offer, and display times almost anywhere.

You Can Remarket

Digital advertising makes it very easy to remarket (often referred to as retargeting) to customers. Many people who search for a product online will notice that ads for that same product are displayed on their Facebook feed, before they watch a video on YouTube, or while visiting a wide range of websites. This is remarketing in action. With traditional marketing, remarketing is done by way of repeated television ads, and by placing ads in newspapers, magazines, on billboards, and on bus stop benches, during a given time span. Remarketing in this manner has limited effectiveness.

In contrast, remarketing is easier to implement and to target with greater precision with digital marketing. Through the use of website cookies, and/or the collection of email addresses (which are collected in exchange for special offers or to download a piece of content), a business can use digital channels to remarket. Instead of hoping that someone is watching television when an advertisement is displayed, or that he or she reads a given newspaper on a certain day, with digital advertising the targeting can be customized and the business has far greater assurances that the target has been exposed to the remarketing. Moreover, the remarketing interval can be set with high precision, and a buyer can be targeted throughout the buying cycle.

Results Are Easier to Measure

digital marketing trumps traditional marketingMeasuring results with traditional media is a challenge. While it is possible to determine how many people purchased a newspaper or magazine, it is impossible to know exactly how many actually read it, or a given ad within. Similarly, with television, it is possible to estimate how many people watch a television show, but it is impossible to know whether someone went to the bathroom or to get a snack during the commercial. Or whether the television was simply left on with no one watching.

With digital marketing, we can accurately determine the following:

  • How many people clicked on an ad or visited a website
  • The number of people who opened an email newsletter
  • How many people opened an email drip campaign
  • Which country, state, city, town, or zip code, those who viewed an advertisement reside in
  • How many people saw or clicked on an advertisement on a given day of the week, or time of day

Digital marketing results are easier to measure, meaning they are also easier to change and adapt to optimize return on investment.

Digital marketing trumps traditional marketing. Whether your business is looking to transition from traditional marketing or your business is already using digital marketing and needs some help, contact us today and we will help you grow your business.

 

Eligibility: The Pepper Gang Free Website Giveaway (or “Giveaway”) is open only to those who submit a video on www.peppergang.com/giveaway and who are at least 18 years of age as of the date of entry. The giveaway is only open to legal residents of the New England region of the United States of America (Maine, Vermont, New Hampshire, Massachusetts, Connecticut and Rhode Island) and is void where prohibited by law. Employees of Pepper Gang, their respective affiliates, subsidiaries, advertising and promotion agencies, suppliers and their immediate family members and/or those living in the same household of each are not eligible to participate in the giveaway. The giveaway is subject to all applicable federal, state and local laws and regulations. 

Agreement to Rules: By participating, you agree to be fully unconditionally bound by these Rules, and you represent and warrant that you meet the eligibility requirements set forth herein. In addition, you agree to accept the decisions of Pepper Gang, as final and binding as it relates to the content. The giveaway is subject to all applicable federal, state and local laws.

Giveaway Period: Entries will be accepted online starting on 09/01/2021 and ending 10/01/2021. All online entries must be received by 10/01/2021 at 11:59PM EST.

How to Enter: The giveaway must be entered by submitting an entry using the online form provided on the peppergang.com website. The entry must fulfill all giveaway requirements, as specified, to be eligible to win the free website. Entries that are not complete or do not adhere to the rules or specifications may be disqualified at the sole discretion of Pepper Gang. You may enter only once and you must fill in the information requested. You may not enter more times than indicated by using multiple email addresses, identities or devices in an attempt to circumvent the rules. If you use fraudulent methods or otherwise attempt to circumvent the rules your submission may be removed from eligibility at the sole discretion of Pepper Gang.

Prize: Winners will receive one free, 5 page website, one year of website hosting for free, free logo creation, free video content or photoshoot, and a free, non-premium domain name valued at over $20,000. No cash or other prize substitution permitted except at Pepper Gang’s discretion. The prize is non-transferable. Any and all prize related expenses, including without limitation any and all federal, state, and/or local taxes shall be the sole responsibility of Pepper Gang. No substitution of prize or transfer/assignment of prize to others or request for the cash equivalent by winners is permitted. Acceptance of prize constitutes permission for Pepper Gang to use the winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.

Winner selection and notification: Pepper Gang will select three top finalists that we feel should be in the running for the winning of the free website. Pepper Gang will have these three finalists available to be voted on by 10/01/2021. The public will have one week to vote on which finalist should win. Whoever amounts to the greatest number of votes will win. Winners will be notified via email to the email address they entered the giveaway within five (5) days following the winner selection. Pepper Gang shall have no liability for a winner’s failure to receive notices due to winners’ spam, junk e-mail or other security settings or for winners’ provision of incorrect or otherwise non-functioning contact information. If the selected winner cannot be contacted, is ineligible, fails to claim the prize within 3 days from the time award notification was sent, or fails to timely return a completed and executed declaration and releases as required, prize may be forfeited and an alternate winner selected. 

The receipt by the winner of the prize offered in this giveaway is conditioned upon compliance with any and all federal and state laws and regulations. ANY VIOLATION OF THESE OFFICIAL RULES BY ANY WINNER (AT PEPPER GANG’S SOLE DISCRETION) WILL RESULT IN SUCH WINNER’S DISQUALIFICATION AS WINNER OF THE GIVEAWAY AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED.

Rights Granted by you: By entering this content you understand that Pepper Gang, anyone acting on behalf of Pepper Gang, or its respective licensees, successors and assigns will have the right, where permitted by law, without any further notice, review or consent to print, publish, broadcast, distribute, and use, worldwide in any media now known or hereafter in perpetuity and throughout the World, your entry, including, without limitation, the entry and winner’s name, portrait, picture, voice, likeness, image or statements about the giveaway, and biographical information as news, publicity or information and for trade, advertising, public relations and promotional purposes without any further compensation.

Terms: Pepper Gang reserves the right, in its sole discretion to cancel, terminate, modify or suspend the giveaway should (in its sole discretion) a virus, bugs, non-authorized human intervention, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the giveaway. In such a case, Pepper Gang may select the recipients from all eligible entries received prior to and/or after (if appropriate) the action taken by Pepper Gang. Pepper Gang reserves the right at its sole discretion to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the giveaway or website or violates these Terms & Conditions.

Pepper Gang has the right, in its sole discretion, to maintain the integrity of the giveaway, to void votes for any reason, including, but not limited to; multiple entries from the same user from different IP addresses; multiple entries from the same computer in excess of that allowed by giveaway rules; or the use of bots, macros or scripts or other technical means for entering.

Any attempt by an entrant to deliberately damage any web site or undermine the legitimate operation of the giveaway may be a violation of criminal and civil laws and should such an attempt be made, Pepper Gang reserves the right to seek damages from any such person to the fullest extent permitted by law.

By entering the giveaway you agree to receive email newsletters periodically from Pepper Gang. You can opt-out of receiving this communication at any time by clicking the unsubscribe link in the newsletter.

Limitation of Liability: By entering you agree to release and hold harmless Pepper Gang and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers and directors from any liability, illness, injury, death, loss, litigation, claim or damage that may occur, directly or indirectly, whether caused by negligence or not, from (i) such entrant’s participation in the giveaway and/or his/her acceptance, possession, use, or misuse of any prize or any portion thereof, (ii) technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware or software; (iii) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (iv) unauthorized human intervention in any part of the entry process or the Promotion; (v) electronic or human error which may occur in the administration of the Promotion or the processing of entries.

Disputes: THIS GIVEAWAY IS GOVERNED BY THE LAWS OF THE UNITED STATES OF AMERICA AND MASSACHUSETTS, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this giveaway, participants agree that any and all disputes which cannot be resolved between the parties, and causes of action arising out of or connected with this giveaway, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Massachusetts having jurisdiction. Further, in any such dispute, under no circumstances will participant be permitted to obtain awards for, and hereby waives all rights to claim punitive, incidental, or consequential damages, including reasonable attorneys’ fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this giveaway), and participant further waives all rights to have damages multiplied or increased.

Privacy Policy:  Information submitted with an entry is subject to the Privacy Policy stated on the Pepper Gang Website.

Sponsor:  The Sponsor of the giveaway is Pepper Gang, 21 Union St. Boston, MA 02108, USA.

Fill out the form for your chance to win

Request Information For Your Next Highly Converting Website Below.

Request Your Hard Copy Of The MasterPlan for Google Ads eBook below.

Download The MasterPlan for Google Ads: Optimization and Opportunities eBook below.
Fill out the form and we will email you a copy.

Download The MasterPlan for Google Ads: Understanding Google Ads eBook below.
Fill out the form and we will email you a copy.

Download The MasterPlan for Google Ads: Thinking Outside the Box eBook below.
Fill out the form and we will email you a copy.

Download The MasterPlan for Google Ads: Nurturing Your Leads eBook below.
Fill out the form and we will email you a copy.