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How Can Internet Marketing Services Help Your Company?5 min read

Internet marketing services are no longer considered a luxury for well-established, multinational companies, and brands. Providing a wide range of options and packages designed for businesses of any size or scope, internet marketing services allow you to reach new customers anywhere and anytime. Internet marketing is an always-available alternative to traditional radio, newspaper, and print advertising that often depends on your customer being in the right place at the right time to hear or read your message. Most importantly, internet marketing services are a cost-effective way to attract new customers, increase sales, and grow your business in a strategic, sustainable way.

What Is Internet Marketing?

Internet marketing services provide a range of support to your company related to its online footprint, branding, searchability, and e-commerce strategies. These services include:

  • Search Engine Optimization (SEO), which works to ensure your company achieves a high ranking in search engine results.
  • Pay-Per-Click (PPC) advertising directs traffic to your website through ads that you pay for only when they generate clicks.
  • Email marketing, both manual and automated, sends personalized content to people who want to stay in touch with your business.
  • Blogs focused on information that is relevant to your customers and keeps them informed of new products and services as well as what is new and exciting in your company.
  • Social media content reaches out to your customers through Facebook, Twitter, LinkedIn, and other popular platforms.
  • Content marketing generates unique, engaging content that is relevant and appealing to your customers.
  • Video marketing provides short informational and entertaining videos about your products or services that your agency uploads to the second busiest website in the world: YouTube.

Internet marketing services work with one goal in mind: to make your business visible to the broadest market possible and to ensure that your online platform is seamless, user-friendly, and generating an impactful return on investment.

The Benefits of Internet Marketing Services

As the services list suggests, there are many advantages to working with a professional agency specializing in internet marketing services. Here are a few of the key value-adds that you need to know.

Become a Thought Leader

Let’s start with a controversial benefit: Become known as a thought leader in your industry. To be clear: calling yourself a thought leader is never really a good thing, and it tends to alienate rather than attract customers. But if your customers consider you a thought leader, that is a different thing. In that case, the term means is that your customers trust you to keep them current on the new trends, products, and issues that arise in your business. When they need information, they turn to your website or blog. If an issue emerges in the world relevant to your industry, they expect to see it first via your social media feeds.

Being considered (but not declaring yourself), your community’s thought leader keeps customers engaged and interacting with your business. The recognition combined with consistent interaction leads to customers choosing your company rather than less engaged and relevant competitors.

Build Relationships, Build Loyalty

Relationship building is an invaluable benefit of internet marketing services. As consumers continue to expect more information about your business and its products or services, your online presence becomes an increasingly important way to share things like your mission, values, and guiding beliefs. They can see your marketing materials, learn more about your business, and get a clear sense of its “personality.”

Taken together and building over time, this information opens the door to building a long-term relationship with your customers based on trust and loyalty. In turn, this relationship allows you to market directly to your customers in an authentic voice across your various channels.

Access Any Time and Anywhere

Internet marketing services can make sure your business is ready and willing to meet your customers whenever and wherever they need you. Your agency knows that in today’s 27/7 world, your business office might be closed but your business itself is running around the clock. Developing video content to deal with frequently asked questions, explain installation techniques, or help with DIY fixes are all part of a winning strategy.

Are you looking to expand your business into a global market? Internet marking services ensures that time zones and language differences are managed seamlessly so that when a new customer in London decides he needs to order your product at 3:00 am on a Sunday, your business will be there to deliver.

Consistent, High-Quality Content

Working with internet marketing services ensures that you get quality content that works. Producing quality content (text, video, interactive) is a combination of science and creativity. Just like your business is the expert in what you do, an agency is an expert in producing content that delivers whatever goals you set. Whether writing for keyword density or scripting and producing an explainer video, internet marketing services can handle all the details, allowing you to focus on growing your business.

Additionally, your agency knows how to collect and analyze the data to help them adjust on the fly, keeping your business always one step in front of the competition. Measuring and tracking results are crucial to effective internet marketing campaigns, and your agency has all the tools to measure, assess, and react quickly and with optimal impact.

Quick, Convenient, and Cost-Effective

Internet marketing services offer a one-stop solution to almost all your online needs. Rather than spending your time shopping for, hiring, and managing ten different services, you simply select one agency that can take care of the rest. You gain consistency of approach, benefit from economies of scale, and free yourself and your team to focus on what they do best: building your business.

At Pepper Gang, we specialize in providing fully integrated internet marketing services that lift your business profile and profitability to the next level. Whether you are looking for expert blog content or a how-to video to keep your customers informed and happy, contact us today to discuss how the internet can work for you.

Eligibility: The Pepper Gang Free Website Giveaway (or “Giveaway”) is open only to those who submit a video on www.peppergang.com/giveaway and who are at least 18 years of age as of the date of entry. The giveaway is only open to legal residents of the New England region of the United States of America (Maine, Vermont, New Hampshire, Massachusetts, Connecticut and Rhode Island) and is void where prohibited by law. Employees of Pepper Gang, their respective affiliates, subsidiaries, advertising and promotion agencies, suppliers and their immediate family members and/or those living in the same household of each are not eligible to participate in the giveaway. The giveaway is subject to all applicable federal, state and local laws and regulations. 

Agreement to Rules: By participating, you agree to be fully unconditionally bound by these Rules, and you represent and warrant that you meet the eligibility requirements set forth herein. In addition, you agree to accept the decisions of Pepper Gang, as final and binding as it relates to the content. The giveaway is subject to all applicable federal, state and local laws.

Giveaway Period: Entries will be accepted online starting on 09/01/2021 and ending 10/01/2021. All online entries must be received by 10/01/2021 at 11:59PM EST.

How to Enter: The giveaway must be entered by submitting an entry using the online form provided on the peppergang.com website. The entry must fulfill all giveaway requirements, as specified, to be eligible to win the free website. Entries that are not complete or do not adhere to the rules or specifications may be disqualified at the sole discretion of Pepper Gang. You may enter only once and you must fill in the information requested. You may not enter more times than indicated by using multiple email addresses, identities or devices in an attempt to circumvent the rules. If you use fraudulent methods or otherwise attempt to circumvent the rules your submission may be removed from eligibility at the sole discretion of Pepper Gang.

Prize: Winners will receive one free, 5 page website, one year of website hosting for free, free logo creation, free video content or photoshoot, and a free, non-premium domain name valued at over $20,000. No cash or other prize substitution permitted except at Pepper Gang’s discretion. The prize is non-transferable. Any and all prize related expenses, including without limitation any and all federal, state, and/or local taxes shall be the sole responsibility of Pepper Gang. No substitution of prize or transfer/assignment of prize to others or request for the cash equivalent by winners is permitted. Acceptance of prize constitutes permission for Pepper Gang to use the winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.

Winner selection and notification: Pepper Gang will select three top finalists that we feel should be in the running for the winning of the free website. Pepper Gang will have these three finalists available to be voted on by 10/01/2021. The public will have one week to vote on which finalist should win. Whoever amounts to the greatest number of votes will win. Winners will be notified via email to the email address they entered the giveaway within five (5) days following the winner selection. Pepper Gang shall have no liability for a winner’s failure to receive notices due to winners’ spam, junk e-mail or other security settings or for winners’ provision of incorrect or otherwise non-functioning contact information. If the selected winner cannot be contacted, is ineligible, fails to claim the prize within 3 days from the time award notification was sent, or fails to timely return a completed and executed declaration and releases as required, prize may be forfeited and an alternate winner selected. 

The receipt by the winner of the prize offered in this giveaway is conditioned upon compliance with any and all federal and state laws and regulations. ANY VIOLATION OF THESE OFFICIAL RULES BY ANY WINNER (AT PEPPER GANG’S SOLE DISCRETION) WILL RESULT IN SUCH WINNER’S DISQUALIFICATION AS WINNER OF THE GIVEAWAY AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED.

Rights Granted by you: By entering this content you understand that Pepper Gang, anyone acting on behalf of Pepper Gang, or its respective licensees, successors and assigns will have the right, where permitted by law, without any further notice, review or consent to print, publish, broadcast, distribute, and use, worldwide in any media now known or hereafter in perpetuity and throughout the World, your entry, including, without limitation, the entry and winner’s name, portrait, picture, voice, likeness, image or statements about the giveaway, and biographical information as news, publicity or information and for trade, advertising, public relations and promotional purposes without any further compensation.

Terms: Pepper Gang reserves the right, in its sole discretion to cancel, terminate, modify or suspend the giveaway should (in its sole discretion) a virus, bugs, non-authorized human intervention, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the giveaway. In such a case, Pepper Gang may select the recipients from all eligible entries received prior to and/or after (if appropriate) the action taken by Pepper Gang. Pepper Gang reserves the right at its sole discretion to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the giveaway or website or violates these Terms & Conditions.

Pepper Gang has the right, in its sole discretion, to maintain the integrity of the giveaway, to void votes for any reason, including, but not limited to; multiple entries from the same user from different IP addresses; multiple entries from the same computer in excess of that allowed by giveaway rules; or the use of bots, macros or scripts or other technical means for entering.

Any attempt by an entrant to deliberately damage any web site or undermine the legitimate operation of the giveaway may be a violation of criminal and civil laws and should such an attempt be made, Pepper Gang reserves the right to seek damages from any such person to the fullest extent permitted by law.

By entering the giveaway you agree to receive email newsletters periodically from Pepper Gang. You can opt-out of receiving this communication at any time by clicking the unsubscribe link in the newsletter.

Limitation of Liability: By entering you agree to release and hold harmless Pepper Gang and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers and directors from any liability, illness, injury, death, loss, litigation, claim or damage that may occur, directly or indirectly, whether caused by negligence or not, from (i) such entrant’s participation in the giveaway and/or his/her acceptance, possession, use, or misuse of any prize or any portion thereof, (ii) technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware or software; (iii) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (iv) unauthorized human intervention in any part of the entry process or the Promotion; (v) electronic or human error which may occur in the administration of the Promotion or the processing of entries.

Disputes: THIS GIVEAWAY IS GOVERNED BY THE LAWS OF THE UNITED STATES OF AMERICA AND MASSACHUSETTS, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this giveaway, participants agree that any and all disputes which cannot be resolved between the parties, and causes of action arising out of or connected with this giveaway, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Massachusetts having jurisdiction. Further, in any such dispute, under no circumstances will participant be permitted to obtain awards for, and hereby waives all rights to claim punitive, incidental, or consequential damages, including reasonable attorneys’ fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this giveaway), and participant further waives all rights to have damages multiplied or increased.

Privacy Policy:  Information submitted with an entry is subject to the Privacy Policy stated on the Pepper Gang Website.

Sponsor:  The Sponsor of the giveaway is Pepper Gang, 21 Union St. Boston, MA 02108, USA.

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