Today’s topic is focused on Goal Based Campaigns and performance improvement plan using long-term and short-term goals. Oz continues by highlighting the importance of goal setting, despite the obstacles you may face. The daily tip begins with a focus on Audience Laying; which is a strategy that combines factors like location, your custom audience, and specific demographics.
Target specific age groups, cities, and income levels to properly understand who you are selling to. Oz also introduced Performance Max Campaigns from Google that perform goal-based campaigns. The benefits of this service include acquiring insights, driving more conversions, and increasing value. By using this program, you will be able to optimize new keywords, which will also improve performance. Find out how to get access and use Performance Max Campaigns in the video below!
Goal Based Campaigns: Performance Improvement Plan
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