The Red Sox, Faneuil Hall, Freedom Trail and….SaaS companies? Over the past two decades, Boston has become a major stage for SaaS (Software-as-a-Service) organizations that provide groundbreaking technologies for managing a sales funnel.
The cloud-based software solutions these businesses offer can be implemented in the blink of an eye and are not only customizable but cost-effective. More importantly, they are scalable, so there’s no looking for new solutions no matter how large you grow your business. These SaaS products have reshaped the infrastructure of day-to-day business operations. They streamline daily activities and proper tracking to make sure you are moving prospects into the top of the funnel and through the steps to close the deal in dozens of industries, including Digital Marketing agencies like Pepper Gang.
Hubspot is an international brand that has taken the industry by storm. With an emphasis on inbound vs. outbound lead generation. The goal was to build a marketing engine that drives customers to you via search, social, organically rather than cold calling leads. Since it launched, they have included a CRM to help take those inbound leads and manage them through the sales process.
Bullhorn provides cloud-based customer relationship management (CRM) solutions for companies in the business services industries. Unify the teams, systems, and data that drive your staffing and recruiting business.
The EverTrue platform helps advancement teams engage constituents and increase giving potential with easy access to excellent data.
Toast is a restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience. By combining point of sale, front of the house, back of the house, and guest-facing technology with an unrivaled commitment to customer success, we enable our community of restaurateurs to delight their guests, do what they love, and thrive.
Klaviyo is a growth marketing platform created for online businesses — featuring powerful marketing automation and a revenue-driving email platform. Their Boston-based team focuses on customer data to deliver the best experiences across all marketing channels, including email. Their services constantly evolve, making their clients more knowledgeable and giving them more growth opportunities.
Fuze is a global communication platform combining video, collaboration, voice, and messaging on a single interface. Designed to power the workplace, Fuze solutions is entirely cloud-based, enabling users to collaborate and work from any device.
Yesware is an all-in-one sales acceleration platform that helps salespeople connect with prospects, track engagement, and close deals.
Cogito uses artificial intelligence to drive better phone interactions for sales and customer service teams. The Cogito software platform performs in-call voice analysis to provide real-time guidance that helps the caller better engage with the customer. The platform considers tone, energy levels, empathy, and even pace to help sales and customer service teams make optimal calls with customers.
Smartsheet offers software for collaboration tools and solutions. The platform enables organizations to plan, track and automate their work, implementing ideas into action quicker and more efficiently.
InsightSquared is a sales performance analytics solution that provides reports on every significant sales metric. Unlike spreadsheets, InsightSquared has visual-heavy, maintenance-free reports and dashboards that provide a unique lens into real-time sales results.
Leads, whether inbound or outbound, are vital to any sales organization. Success is nearly impossible without systems and processes in place to take a prospect through the sales funnel and turn them into a customer. Implementing these SaaS platforms can not only keep you organized and more efficient but more importantly, close more deals