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PepperGang Employee exploring video marketing

Video Marketing Will Continue to Dominate This Year and Beyond, Here’s Why.2 min read

Video marketing allows companies to make a unique connection with their audience or potential customers. The way streaming video content engages audiences, creates a connection, entertains, and inspires, is unique compared to any other format. Streaming video has grown in usage over the years. However, there is something about this year that makes us feel video will continue to dominate from this day forward.

The Stats Tell Us So…

There is a rise in video statistics that include video usage, which reinforces the belief that marketers will utilize more video than in any other previous year.

  • 6 out of 10 people would rather watch online videos than television. (Google)
  • Mobile video consumption rises by 100% every year. (Insivia)
  • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)

Video usage and views are on the rise and the growth rate year over year continues to rise at exponential rates.

Consumption is Growing with the Availability of Streaming Video Content

Not only are people able to quickly and easily access data on their desktops, but they’re also able to access video content on mobile devices. According to eMarketer, US adults watched 75% of all videos on mobile devices. And 92% of users watching video on mobile will share it with others.

Users view more than 1 billion hours of video each day on YouTube. (According to YouTube)

Check out these stats:

  • eMarketer estimates that the number of US Video View Time Spent Per Day by Adults rose to over 86 Minutes in 2019, which is up from 61 in 2015.

eMarketer Stats - Video Consumption 2019 Time Spent per Day

  • Neilsen conducted a study on behalf of Google where they looked at 3,000 U.S. Campaigns. 46% would have increased their millennial reach by combining TV and Youtube. This is compared to reaching just 42% with TV alone.

What makes video content so important when considering including it into your marketing? Video used to only be thought of as an awareness driver. However, according to Google, video now has shown an impact on purchase decisions. Things like: change in consideration, change in favorability, and change in purchase intent are shown.

When exposed to a streaming video advertisement, 35% of people saw a lift in purchase intent. When you look at people who watched 30 seconds or more of that video, that stat jumps to 61%.

Streaming Video Youtube Trueview Brand Lift Analysis
Brand lift analysis with video

A quick 30-second video is fairly inexpensive to create, making them more accessible for brands and entrepreneurs. Video content can be used in both organic activities, through video marketing such as content amplification, social media, or video advertising.

If the statistics alone haven’t convinced you why you should consider including video marketing into your portfolio, here’s one final thought: early adopters have the advantage of gaining the momentum in leads, sales, and brand loyalty.

Eligibility: The Pepper Gang Free Website Giveaway (or “Giveaway”) is open only to those who submit a video on www.peppergang.com/giveaway and who are at least 18 years of age as of the date of entry. The giveaway is only open to legal residents of the New England region of the United States of America (Maine, Vermont, New Hampshire, Massachusetts, Connecticut and Rhode Island) and is void where prohibited by law. Employees of Pepper Gang, their respective affiliates, subsidiaries, advertising and promotion agencies, suppliers and their immediate family members and/or those living in the same household of each are not eligible to participate in the giveaway. The giveaway is subject to all applicable federal, state and local laws and regulations. 

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Giveaway Period: Entries will be accepted online starting on 09/01/2021 and ending 10/01/2021. All online entries must be received by 10/01/2021 at 11:59PM EST.

How to Enter: The giveaway must be entered by submitting an entry using the online form provided on the peppergang.com website. The entry must fulfill all giveaway requirements, as specified, to be eligible to win the free website. Entries that are not complete or do not adhere to the rules or specifications may be disqualified at the sole discretion of Pepper Gang. You may enter only once and you must fill in the information requested. You may not enter more times than indicated by using multiple email addresses, identities or devices in an attempt to circumvent the rules. If you use fraudulent methods or otherwise attempt to circumvent the rules your submission may be removed from eligibility at the sole discretion of Pepper Gang.

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Winner selection and notification: Pepper Gang will select three top finalists that we feel should be in the running for the winning of the free website. Pepper Gang will have these three finalists available to be voted on by 10/01/2021. The public will have one week to vote on which finalist should win. Whoever amounts to the greatest number of votes will win. Winners will be notified via email to the email address they entered the giveaway within five (5) days following the winner selection. Pepper Gang shall have no liability for a winner’s failure to receive notices due to winners’ spam, junk e-mail or other security settings or for winners’ provision of incorrect or otherwise non-functioning contact information. If the selected winner cannot be contacted, is ineligible, fails to claim the prize within 3 days from the time award notification was sent, or fails to timely return a completed and executed declaration and releases as required, prize may be forfeited and an alternate winner selected. 

The receipt by the winner of the prize offered in this giveaway is conditioned upon compliance with any and all federal and state laws and regulations. ANY VIOLATION OF THESE OFFICIAL RULES BY ANY WINNER (AT PEPPER GANG’S SOLE DISCRETION) WILL RESULT IN SUCH WINNER’S DISQUALIFICATION AS WINNER OF THE GIVEAWAY AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED.

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Terms: Pepper Gang reserves the right, in its sole discretion to cancel, terminate, modify or suspend the giveaway should (in its sole discretion) a virus, bugs, non-authorized human intervention, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the giveaway. In such a case, Pepper Gang may select the recipients from all eligible entries received prior to and/or after (if appropriate) the action taken by Pepper Gang. Pepper Gang reserves the right at its sole discretion to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the giveaway or website or violates these Terms & Conditions.

Pepper Gang has the right, in its sole discretion, to maintain the integrity of the giveaway, to void votes for any reason, including, but not limited to; multiple entries from the same user from different IP addresses; multiple entries from the same computer in excess of that allowed by giveaway rules; or the use of bots, macros or scripts or other technical means for entering.

Any attempt by an entrant to deliberately damage any web site or undermine the legitimate operation of the giveaway may be a violation of criminal and civil laws and should such an attempt be made, Pepper Gang reserves the right to seek damages from any such person to the fullest extent permitted by law.

By entering the giveaway you agree to receive email newsletters periodically from Pepper Gang. You can opt-out of receiving this communication at any time by clicking the unsubscribe link in the newsletter.

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Disputes: THIS GIVEAWAY IS GOVERNED BY THE LAWS OF THE UNITED STATES OF AMERICA AND MASSACHUSETTS, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this giveaway, participants agree that any and all disputes which cannot be resolved between the parties, and causes of action arising out of or connected with this giveaway, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Massachusetts having jurisdiction. Further, in any such dispute, under no circumstances will participant be permitted to obtain awards for, and hereby waives all rights to claim punitive, incidental, or consequential damages, including reasonable attorneys’ fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this giveaway), and participant further waives all rights to have damages multiplied or increased.

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Sponsor:  The Sponsor of the giveaway is Pepper Gang, 21 Union St. Boston, MA 02108, USA.

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