what is digital marketing

What Is Digital Marketing | Everything You Need to Know8 min read

Today, Oz outlines what is digital marketing. He answers key questions about what it is, what it takes to be successful, and how digital marketing benefits businesses. In a world that is becoming primarily digitized, all of these questions are pressing. 

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First off, the term “digital marketing” is characterized by using digital channels to promote your product or service. Now what are the benefits? With digital marketing, you can develop precise target audiences using age, buying behaviors, interests, location, as well as their buying preferences.

Additionally, you can see what consumers in your target audience are buying; whether that be products of a similar nature and within what price range. Otherwise, by using keywords, digital marketing enables businesses to identify what certain target audiences are searching for online, and these are only some of the benefits! 

Oz also breaks down different ways to use certain tools. And the best part about these tools is that the results are measurable. There are free tools from Google Analytics to SpyFu, as well as third party tools that can help your brand get tangible data and results.

No matter what type of website you develop, the service will offer measurements including; bounce rate, click, impression, the amount of visits you get, what demographic is accessing your site, their behavior, and what their other interests are. By using these key insights, your brand will be able to create data tables or provide the quantitative stats you need to expand and build your target audience. 


Another key concept that can be identified through these types of channels is time spent. How long consumers take to make a purchase, how much time a user spends on your site, how long they look at certain products, as opposed to on other products, or how long it may take for a consumer to sign up for your service. Thus, by understanding this data, you can clearly identify whether or not your site is eliciting action amongst customers. 

Setting Campaign Goals

Setting Campaign Goals

Furthermore, by accessing this data, you can create outlined goals for your campaign in order to grow your business. Entering the digital marketing platform is also key with the amount of companies using online sites to showcase their products and services. With the knowledge of other companies, you can identify your competitors and change your strategies depending on industry trends and changes.

By being able to do these things, your company will be more adaptable, as you will be able to change along with market trends, buyers’ preferences, and new digital trends surrounding landing page development, and other website trends. It is also important to note the keywords trend; making it necessary to pay close attention to what keywords are popular and what keywords are not, in order to best optimize your site. 

After analyzing this data and evaluating what metrics are beneficial to your company, you can start outlining your campaign and setting goals. Meanwhile, after your goals are in place and your analytics are developed, digital marketing platforms offer great options for cost-effectiveness and simple budgeting. 

Setting Campaign Goals

Holistic and Quantitative Measurements

Using digital marketing metrics, you are able to look at your company holistically and quantitatively. Meanwhile, digital marketing is a cost-effective way to build brand awareness. Ask yourself these questions: Is my business growing? Am I improving? Etc. By asking yourself and your business these questions, you can match your qualitative goals with your quantitative ones. Just make sure that you know what tools to use. Your platform is in your hands and with Digital Marketing and your company is in control. 


You choose where you can cut costs and where to add them, as well as what sites you would like to use to advertise your products. All of these principles of digital marketing are relevant to CEOs, small business, entrepreneurs, and creators. There are many elements to digital marketing, especially depending on whether you are selling a service or product, and what scale your business operates on.

There is not nearly as much ambiguity as one may think, as long as you are keeping track of your insights. And if you are unhappy with your results too, you can always make changes. 

Holistic and Quantitative Measurements

Step 1: Have a Product

The first thing you do to have a successful campaign is to have a product. It may not have to be new, it just has to be unique to your service or production company. Your product also has to be tailored to your target audience. First, come up with the domain name, then lock it in, and the baseline of your brand is developed.

After that, have a clear message as to what makes your product or service special. Next, it is crucial to take your company on social media and to develop channels that will help you promote your business and to build a following. 


There are a lot of smaller details that go into starting a campaign, such as the color of your logos, the slogans your brand uses, and the unique characteristics of your advertisements. It is key to make all of these elements consistent across all of your platforms.

After having a foundation for your business, it is important to develop a team. Whether you build an internal team or hire temporary employees, or consultants, there are many options out there to help you get started. There are many seasoned professionals that offer options as to re-marketing your product or service, or if you are just getting started. Finding people with experience is key. 

Have a Product

And that is just the thing… in some ways, we are only at the forefront of the development of the digital marketing industry. Which is why right now is the perfect time to enter the market. Another key concept to focus on is the fact that barriers to entry are low. Although there are many large tech companies out there; you can get started and achieve success fast.

There is a lot of research that supports the hypothesis that entering the realm of digitized marketing is easier than other industries, as there are an array of platforms that provide you options of entrance; whether that be YouTube Ads, Google Advertising, or other media channels. Thus, the amount of options you have across social media channels makes entering the market more cost-effective, while also providing a large audience. Whether you are using TikTok, Instagram, or Facebook, you can get your message out there to millions. 

Before it you can also read about: Setting Marketing Goals | Why We Need It 

Terms to Know: 

After providing a breakdown regarding how to get started with a digital marketing campaign, Oz offers terms to know that will help you develop a baseline understanding of the industry. Let’s break them down. 

  • SEM: Search Engine Marketing 
  • SM: Social Media Marketing 
  • PPC: Pay-Per-Click
  • SEO: Search Engine Optimization 
  • DM: Digital Marketing
  • RM: Re-Marketing 

Digital marketing Terms

Above, is a breakdown of the terms used and how they relate to Digital Marketing as a whole. Search Engine Optimization provides key insights that places your business or service as a certain position on Google and other search engines. Whether you are a small/local business, an established business, or you are focusing on a larger region, SEO practices will help you put your business on the top of search engines.

From meta titles, to headlines, and the URLs you use, consistent keywords must be used. It is important to keep these keywords consistent with your company’s theme and your users’ interests. 


When referencing social media marketing, the goal of this tactic is to use social media sites to advertise your brand. This concept then connects to content marketing, as it is important to pay close attention to how your content looks across all platforms, especially on your website. A great way to manage all of the content is by creating a social media calendar.

A social media calendar will note how often you are posting and what content is being published and on which site. Communicate with your team about your goals and engage users by posting often. Social and content marketing are also connected to SEO practices, as businesses that use keywords across all platforms are most successful in terms of SEO. Depending on what you are selling, your content should show up on search engines with companies that develop similar products or advertise similar services. If not, you are not properly optimizing your content. You can also read about The First Step Of Ads Campaigns.



One of the final concepts Oz explains is “remarketing.” Remarketing is a way to engage your consumers who have not taken action. For example, if you have a customer that sat on your website for a prolonged time, but failed to make a purchase, these are the most important consumers to remarket to. Drive them through the buying cycle and elicit action. Furthermore, when remarketing, you are more likely to show up higher on search engines, as one of the most relevant brands. 


Furthermore, after all of your social media sites are established and your content is consistent, you can build relationships with consumers by contacting them by email or by using newsletters to keep them engaged in what your business is doing. Depending on what sites and social media outlets you use, it is important to pay attention to what channels are the most successful and what channels align with buyer preferences and interests. 


Watch For The Content Breakdown

Click the link below and learn how to get the most out of your digital marketing platform. Oz provides specific advice, stories, and terms to know, and reflects on industry trends to give you the best advice possible when working with a digital marketing campaign. Whether you are seasoned, or just getting started, Oz has answers for you. Watch this informative video and grow your business today. You will not regret it! The knowledge Oz provides is worth more than you could imagine, all for no cost at all. Get started now! 

Content Breakdown


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